When Lloyd Carr’s grandson was diagnosed with a Pediatric Brain Tumor known as Diffuse Intrinsic Pontine Glioma, the Carr family didn’t hesitate to set up The ChadTough Foundation. Dedicated to honoring the late Chad Carr, ChadtTough need your support to help find a cure for DIPG.  Join Plum Market and The ChadTough Foundation this March in raising awareness and supporting research efforts for Pediatric Brain Tumors and Diffuse Intrinsic Pontine Glioma, or DIPG. Throughout the month of March, visit any Plum Market location and donate $1 or more at the register to help make a difference in the lives of children and families afflicted with DIPG.

What is DIPG?

  • Diffuse Intrinsic Pontine Glioma is a brain tumor that is found in the brainstem
  • DIPG is often diagnosed in children between the ages of 5 and 7
  • Symptoms of DIPG include double vision, inability to close the eyelids, and difficulty chewing and swallowing
  • DIPG has a zero percent survival rate

Did You Know?

  • Cancer is the number one disease killer of children in America
  • Brain tumors are the leading cause of cancer-related death in children
  • DIPG is the leading cause of death from brain tumors in children

DIPG is still considered a rare disease among childhood cancers, a classification that has slowed research and treatment options. But there is hope: parents and families have rallied in recent years and helped create the DIPG Registry, an invaluable resource for researchers across the world. 

By visiting Plum Market during the month of March and donating $1 or more to The ChadTough Foundation, you are supporting their continued efforts and helping to fund the research that will one day find a cure for DIPG!

All donations raised during the event will go directly to ChadTough. Click here to find your neighborhood Plum Market store and donate today.