- How long have you been fishing in Alaska?
I began working in the commercial fishing industry in 2016, and was lucky that my fishing experience began with Keith and Joe who are both life-long commercial Alaskan fishermen. They are experts and true leaders when it comes to quality handling, and I am grateful to call them my business partners.
- Explain a bit, what you do?
When we co-founded Shoreline in 2016, I was bouncing between spending time out on the water fishing with Joe and offloading fish on the dock with Keith. I did that for a couple of years, but as our business grew, my role evolved. I now manage our business operations, sales, and logistics. These tasks were challenging to do from the docks in Pelican, where cell phone service and reliable internet is limited, so I now do most of this from my home in Haines, Alaska, about 100 miles north of Pelican. I also spend a couple of months in Michigan each year to visit with our customers.
- What is unique about Shoreline Wild Salmon?
Our fish are caught by trolling boats, which move at walking speed as they slowly drag lines through the water. Each fish is caught with hook and line, hauled aboard one by one with a gaff hook, cleaned and pressure bled immediately, and then placed on ice to ensure an environmentally responsible, highest quality, and most freshest tasting salmon possible. The process is labor intensive in comparison to mass extraction methods, but it means that each salmon is processed immediately which results in the freshest and highest quality catch. Since we handle each fish one at a time, that also means we can be selective about which fish we catch, and return any by-catch to the water unharmed.