New Item Submission Process
The submission process is for the Grocery, Dairy, Frozen, Bakery, Vitamin, Body Care and Produce Departments. If you are submitting an item for any of these departments, please read these pages carefully and submit your product information. If you would like to submit an item for the Meat, Seafood, Produce or Deli departments, please send your contact and product information to submissions@plummarket.com. Please note, all submissions, or any other action by vendors in this system, shall be deemed an offer to Plum Market, not a commitment by or binding to Plum Market in any way.
Category Review
Plum Market welcomes new item submissions for most categories throughout the year, however, some of our categories follow a ‘Submission Calendar’. This means that we request all items for those categories be submitted in the same time frame. Please check our Submission Calendar for details about when to submit your items. For those categories that do have a specified submission period, we strongly encourage you to submit your items within that timeframe. This ensures that your products will be included in the collection of items to be considered. Please note that submission periods are subject to change at any point in time without notice. We recommend that you check back on a regular basis for any updates to the Submission Calendar.
Additionally, if you do not find the category in which submit your item, please send your brand/item information to submissions@plummarket.com for assistance.
Prohibited Ingredients
Plum Market takes pride in selling products that have been carefully vetted from an ingredient and nutritional perspective, so that our consumers enjoy the best products with taste, health and nutrition in mind. Our vetting process prohibits hundreds of ingredients, with some very limited exceptions for specific products in certain categories.
Additional Product Submission Information
For us to to consider your product for our stores, please submit an ingredient statement; a nutritional facts panel (per the new 2020 standards); and an allergen statement. There may be additional certifications and documentation requirements required later, as part of our new vendor setup and onboarding process.
Submission Process
Here are the steps that you need to take to submit an item (or items) to be considered for all departments.
Visit our FAQ page to review the list of things you’ll need to know or have handy in order to complete the submission process. Please note that some categories are still subject to Submission Calendar.
| Field | Description | |
|---|---|---|
| Category: | This is the group or department that your item most likely fits into. | |
| Reset Date: | This is the date that we are going to be putting all of the new items into the stores. | |
| Submission Start: | This the date we will start accepting submissions for the chosen category. | |
| Submission End: | This is the last date that we will be accepting submissions for the chosen category. | |
- From the main web page, click on the appropriate link to start your submission process.
- Complete all pages of the web form in their entirety and ensure all information is entered correctly.
You are required to submit retail ready samples of each new item you are presenting. Please note that all new item samples should go directly to the new items Team and not the Department Directors.
Please see requirements listed below:
| Category | Sample | |
|---|---|---|
| Grocery / Bakery | Two (2) retail-ready samples of each new item you are presenting | |
| Dairy / Frozen: | Two (2) retail-ready samples of each new item you are presenting | |
| Vitamins / Body Care: | Two (2) retail-ready samples of each new item you are presenting | |
| Produce / Deli | No samples needed / only pictures | |
Please label each package with the following information and mail to the following address:
Samples – [Brand Name] – [Category Name] (Example: Samples – Annie’s – Candy)
Please mail all samples to:
Plum Market Support Office
Attn: Vendor Submissions Team
Samples – (Brand Name) – (Category Name)
30777 Northwestern Highway, Suite 301
Farmington Hills, MI. 48334
New Item Support
Ads, new item features, discounts, demos and TPR’s would be expected as part of Brand Support. Detailed information on these programs can be found in our promotions package: PromotionsProgram2025.
Communications to Expect
All initial communication will be handled via email.
- You will receive a confirmation email upon completion of your submission. This ensures that we have received your submission.
- If your items are selected for further review, the appropriate Department Director will be reaching out to you directly with further instructions. Items selected for review are not automatically approved to be sold in our stores.
- If your items are not selected for further review, you will be notified via email.